Meet Hernan Vasquez from Semantic Mastery in Argentina.
Your Twitter Handle
Hernan’s SEO Background
You have been doing SEO for…
more than 5 years (you are old aren’t you?)
Do you do
You have your own content marketing in house?
You do Link Building in House?
Time to be humble..
- Your Link Building Skills: 3
- Your content Marketing Skills: 4
- Your SEO Strategy Skills: 5
- Your Local SEO Skills: 2
- Your Penalty Recovery Skills: 3
- Your Site Audit Skills: 4
- Your Ecommerce SEO Skills: 2
- Your Corporate SEO Skills: 2
- Your International SEO Skills (languages): 5
- Your Google Analytics Skills: 4
Are you …
Who is your Average Client
Small Business Owner, Corporate clients, Affiliate Marketers
Your average client spends around..
$1000 to $2000 per month
How do you communicate with your clients
What makes your SEO biz different?
Basically we teach people how to reach SEO results by testing and sharing techniques from the trenches.
What Services do you offer?
Link building, Content Marketing, Paid traffic, Onsite SEO, International SEO, Social Media
Going Deep WITH HERNAN VASQUEZ….
What makes a Good SEO? (don’t give me a crappy answer)
A good SEO is the one that can bring traffic, sales and results to the client, and also the ones that get the best results in the least possible time with the least amount of resources.
What is your opinion about Private Link Networks?
They work amazingly well if used to bring traffic, authority, eyeballs, sales and power up your Tier 1s.
What are your favorite 3 ASO Tools
I don’t do ASO
My site has been penalized. How do I recover?
Disavow links. Send reconsideration request. Mount a secondary money site in a subdomain AND in another domain from scratch (just in case reconsideration request is a no go).
What is the best thing of being an SEO?
The ability of creating assets out of thin air and put them in a position where they generate sales, subscriptions and brand awareness.
Where do you see SEO going in the next 2 years?
I think SEO is going to become more and more an overall traffic/conversions/sales science.
Who do you Admire in the SEO Industry?
Matt Diggity, Alex Becker, Terry Kyle.
How many SEOs it takes to change a lightbulb
light, lamp, flashlight, torch 😛
How did you achieved your first SEO client?
I started doing web design with WordPress when I was 14. Then I became serious about it at 21 and started offering web design services for clients. And they’ll also want SEO so I started doing that for them with great results. I got hooked! I ditched Web Design and focused 100% on SEO.
The most important factor in SEO in 2016 is??
What is your best SEO advice for a new/rookie SEO professional?
Focus on traffic, sales and conversions. Focus on the visitor, not on Google.
Where do you see the SEO industry heading in the next years?
It’s going to be more about traffic and conversions, social interaction and true value.
What is your view about Private Link Networks
As long as you are using them to bring traffic or positive ranking signals, you’ll be fine 🙂
What is your best tip for awesome content marketing?
Create content worth sharing. Respect your audience and provide awesome amounts of value.
How do you measure the ROI of SEO?
(Hours invested + Money invested) – Organic Sales = ROI
What type of clients you Don’t Take?
I don’t take cheap clients and micro-managers.
What is the most stupid question any client has ever asked you?
Why are you charging so much?
What has been the most significant SEO Algorithm Update?
I think that Hummingbird determined the way Google will behave for the next couple of years.
You have $1000 to invest in SEO, where do you start?
50 in Semrush for the first month (to spy on competition and potential article ideas), 300 in content, 250 in a PBN, 80 in a branded IFTTT syndication Network, 120 on a Social Media Manager, 80 on a Press Release, 120 on Outreach
Is SEO the right solution for all sites? Yes/No/why not
No. Because sometimes you can do much more with your current traffic, you don’t need more traffic to earn more money.
Ecommerce SEO . What are the challenges?
Little content on products and interaction with the site.
Client wants to Rank for Yahoo and Bing. your answer is?
Let’s do it!
Define an SEO Cowboy?
SEO Living in Tennessee? 😛
Define Grey Hat and your view about it
No such thing as Grey, White, Black. The minute you’re thinking about SEO you’re breaking the “rules”.
Google: Fair? Villain? The Enemy?
Another source of traffic and potential sales.
Best strategy for Local Ranking?
Citations, Maps embeds, Correct structured data, Google my Business, IFTTT.
Favorite Resource to learn SEO?
Matt Digitty’s, Terry Kyle’s blog.
What has been your biggest SEO mistake?
Thinking SEO is the number one tool to make money.
The SEO world is a Jungle. what Animal defines you?
Who should we invite to Join the Jungle?
My partner Bradley Benner. And for some ninja crazy techniques, my partner Marco Benavides.